Re: [75attendees] IETF74 T-Shirt Art Donated to IETF Trust

Marshall Eubanks <tme@americafree.tv> Sun, 02 August 2009 01:02 UTC

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From: Marshall Eubanks <tme@americafree.tv>
To: "James M. Polk" <jmpolk@cisco.com>
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Cc: ietf@ietf.org, 74attendees@ietf.org, 75attendees@ietf.org
Subject: Re: [75attendees] IETF74 T-Shirt Art Donated to IETF Trust
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On Aug 1, 2009, at 12:40 AM, James M. Polk wrote:

> This is a cool design, I agree.
>
> With that said, I think a discussion needs to occur on the  
> devaluation of the importance of what the shirt means - were it to  
> be distributed to any/many folks that did not attend an IETF.
>
> There have been several other cool designs from IETFs past, most  
> notably is the one that the IETF refused to have a shirt for (i.e.,  
> IETF47 in Adelaide). I think that's still (for those who attended)  
> the most popular IETF shirt. I'll give Juniper credit (dare I?  ;-)   
> that this is a very popular design.
>
> So, this is a choice between "how can the IETF get money?" vs. the  
> purity that those that have an IETF shirt actually went to that  
> particular IETF meeting.
>

If the IETF made $ 5 profit on each shirt sold we would be doing well.

If the IETF sold 100 shirts we would IMO be doing well. If we sold  
1000, we would be doing spectacularly well IMHO.

That would net $ 5000. That's less than ten registrations at a  
meeting. I am neutral about whether or not we do this, but please  
don't imagine that it will supplant registration fees or otherwise  
lead to sudden riches.

Regards
Marshall

> I realize this "purity" isn't really purity, given that I'm a rather  
> large man, and sometimes they don't have my size, so I get a size  
> that fits my wife or daughter.  But the idea that there is one per  
> paid attendee remains.
>
> I fear that advertising ("Joe's Bar/Grill & ISP") will become the  
> next step to gain revenue goals if we go down this path, but I might  
> be being too pessimistic...
>
> James
>
> BTW - I hate for this whole idea to devolve into this scenario --  
> the event sponsor will sell the design of the shirt to the IETF, who  
> might believe they can earn more that it cost (sponsor fee plus  
> COGS) in sales.
>
> At 02:49 AM 7/31/2009, Gregory M. Lebovitz wrote:
>> I have been asked about this several times this week, so I'd like  
>> to clarify here for all.
>>
>> Juniper has donated the art for the highly popular IETF74 San  
>> Francisco T-shirt (brown, IPv6 World Tour, "concert" concept) to  
>> the IETF Trust. This was done because a) many people wanted to buy  
>> more of these shirts, b) the IETF expressed an interest in  
>> fulfilling those requests.
>>
>> We hope this art can be leveraged to spread the message about IPv6  
>> transition broadly across the Internet community, in a fun and cool  
>> way . The ball is now in Ray (and team's) court.
>>
>> Hope it helps, and enjoy,
>> the Juniper host team from IETF74
>>
>> +++++++++++++++++++++++
>> IETF-related email from
>> Gregory M. Lebovitz
>> Juniper Networks
>> g r e go r  y d o t  i e tf a t  g m a i l  do t c o  m
>> _______________________________________________
>> Ietf mailing list
>> Ietf@ietf.org
>> https://www.ietf.org/mailman/listinfo/ietf
>
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