Re: [Asrg] Teaching my boss to email politely

"Chris Lewis" <> Sat, 30 January 2010 05:22 UTC

Return-Path: <>
Received: from localhost (localhost []) by (Postfix) with ESMTP id 49E113A681E for <>; Fri, 29 Jan 2010 21:22:00 -0800 (PST)
X-Virus-Scanned: amavisd-new at
X-Spam-Flag: NO
X-Spam-Score: -6.446
X-Spam-Status: No, score=-6.446 tagged_above=-999 required=5 tests=[AWL=0.153, BAYES_00=-2.599, RCVD_IN_DNSWL_MED=-4]
Received: from ([]) by localhost ( []) (amavisd-new, port 10024) with ESMTP id rI93kNyxmG7S for <>; Fri, 29 Jan 2010 21:21:59 -0800 (PST)
Received: from ( []) by (Postfix) with ESMTP id D03413A68FF for <>; Fri, 29 Jan 2010 21:21:58 -0800 (PST)
Received: from ( []) by (Switch-2.2.6/Switch-2.2.0) with ESMTP id o0U5MHI27234 for <>; Sat, 30 Jan 2010 05:22:18 GMT
Received: from ([]) by with Microsoft SMTPSVC(6.0.3790.3959); Sat, 30 Jan 2010 00:22:02 -0500
Received: from [] ( by ( with Microsoft SMTP Server (TLS) id 8.1.340.0; Sat, 30 Jan 2010 00:22:02 -0500
Message-ID: <>
Date: Sat, 30 Jan 2010 00:22:02 -0500
From: "Chris Lewis" <>
Organization: Nortel
User-Agent: Mozilla/5.0 (Windows; U; Windows NT 5.1; en-US; rv: Gecko/20090812 Lightning/0.9 Thunderbird/ Mnenhy/
MIME-Version: 1.0
To: Anti-Spam Research Group - IRTF <>
References: <>
In-Reply-To: <>
Content-Type: text/plain; charset="ISO-8859-1"; format=flowed
Content-Transfer-Encoding: 7bit
X-OriginalArrivalTime: 30 Jan 2010 05:22:02.0715 (UTC) FILETIME=[27A512B0:01CAA16C]
Subject: Re: [Asrg] Teaching my boss to email politely
X-Mailman-Version: 2.1.9
Precedence: list
Reply-To: Anti-Spam Research Group - IRTF <>
List-Id: Anti-Spam Research Group - IRTF <>
List-Unsubscribe: <>, <>
List-Archive: <>
List-Post: <>
List-Help: <>
List-Subscribe: <>, <>
X-List-Received-Date: Sat, 30 Jan 2010 05:22:00 -0000

Erik Hollensbe wrote:

> I don't know where most of you come from culture-wise in this industry; 
> but in my world it's still very much about teaching people how to fish 
> instead of handing them the finished product. It would be beneficial to 
> both him and us (as mail administrators) to have this information 
> centrally available.

This may be the wrong place, but, some of the information below becomes 
useful upon occasion:

There's a couple of different levels to this, season to suit.  Level 3 
and above gets you into progressively more severe damage to the 
bottom-line.  That tends to get attention paid.

Level 1: for those who are "instructable" and non-tech: is a recent version of 
a highly regarded document of best practices (and why) at a 
general/conceptual level.  Been around for a very long time.  Many 
people quote it in situations like this.

Level 2: for those who are instructable and want tech details: see the 
MAAWG Sender Best Practices document at

Level 3: for those who need a stick: you'll get blocked by the sites 
that you care most about, if not a significant chunk of the Internet. 
Big sites are good at it.  If a big site notices you, you always lose.
So don't go there.

Level 4: bigger stick: It is becoming illegal in increasing numbers of 
jurisdictions (eg: EU or AU) to send unsolicited email.

Level 5: for those who need a very large stick: If Bill C-27 passes 
(it's damn close), every time he sends unsolicited email to a Canadian 
(and how can you tell whether a .com is a American or Canadian?), he 
could be on the hook for a fine of up to $250K _apiece_.  And no, he 
can't assume that the three branches of the Canadian government 
responsible for C-27 will be too busy to go after him.  Bill C-27 means 
he can get PRA/class action suits on his head _too_.

To paraphrase Clint:  "Does he feel lucky?"

I never have to go no further than "don't do that, or spamhaus will 
block us" (level 3).   That always ends it.  Not that I have to do that 
often.  Our marketers don't need me to tell them that spam is bad. They 
just occasionally need me to point out who the fraudsters are.