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From: "Emelia S." <emelia@brandedcode.com>
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To: Bryan Newbold <bryan=40blueskyweb.xyz@dmarc.ietf.org>
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CC: Daniel Holmgren <daniel=40blueskyweb.xyz@dmarc.ietf.org>,
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If all other options fail, maybe it'd be worth setting up a lightweight =
AT Protocol Foundation (maybe under linux foundation or similar =
stewarding org) that holds the trademark + atproto.com =
<http://atproto.com/> domain?

It would of course be more work, but could then be governed by some =
process, similar to PLC's new entity (with the difference that this =
could just be a US 501(c)-something).

=E2=80=94 Emelia

> On 17 Jul 2026, at 18:09, Bryan Newbold =
<bryan=3D40blueskyweb.xyz@dmarc.ietf.org> wrote:
>=20
> I would also be in favor of IPMC ownership of the trademark if it is =
an option. Happy to talk to folks about this in Vienna next week (I =
arrive Tuesday late).
>=20
> --bryan
>=20
> On Fri, Jul 17, 2026 at 7:28=E2=80=AFAM Daniel Holmgren =
<daniel=3D40blueskyweb.xyz@dmarc.ietf.org =
<mailto:40blueskyweb.xyz@dmarc.ietf.org>> wrote:
>> Ah thanks for chiming in Wendy!
>>=20
>> I expect it's a bit early to get into details. But it's reassuring to =
hear that this might be in the class of things that the IPMC can help =
with. Is there any prior art for protocol trademarks that are held by =
the IPMC?
>>=20
>> On Fri, Jul 17, 2026 at 4:06=E2=80=AFPM Wendy Seltzer =
<wendy@seltzer.org <mailto:wendy@seltzer.org>> wrote:
>>> As an IPMC director, I'm happy to take questions about the IETF =
Trust (now IETF Intellectual Property Management Corporation =
<https://www.ietf-ipm.org/about/>).=20
>>>=20
>>> I imagine the board would want to discuss at what stage of standards =
development it could be appropriate to accept trademarks, since our core =
purpose is to support the Internet standards process. (More than =
copyrights, trademarks incur some maintenance obligations, so it's not =
as simple to say we'll take anything.)
>>>=20
>>> --Wendy
>>>=20
>>> On July 17, 2026 6:17:58 AM PDT, Daniel Holmgren =
<daniel=3D40blueskyweb.xyz@dmarc.ietf.org =
<mailto:40blueskyweb.xyz@dmarc.ietf.org>> wrote:
>>> >That would be ideal in my opinion. Though my understanding is that =
that
>>> >isn't the intended purpose of the IETF Trust. It's more for =
IETF-specific
>>> >marks (like "IETF" for instance) than marks for the protocols =
themselves.
>>> >I'll poke around and try to get a clearer answer.
>>> >
>>> >On Fri, Jul 17, 2026 at 3:13=E2=80=AFPM Eric Rescorla <ekr@rtfm.com =
<mailto:ekr@rtfm.com>> wrote:
>>> >
>>> >>
>>> >>
>>> >> On Fri, Jul 17, 2026 at 6:09=E2=80=AFAM Maxine S. Fritz =
<max=3D2Bietf=3D
>>> >> 40mfzx.net@dmarc.ietf.org <mailto:40mfzx.net@dmarc.ietf.org>> =
wrote:
>>> >>
>>> >>> Daniel Holmgren <daniel@blueskyweb.xyz =
<mailto:daniel@blueskyweb.xyz>> wrote on 2026-07-17 08:02:02
>>> >>> -0500:
>>> >>> > Bluesky is also interested in having another entity (other =
than
>>> >>> Bluesky) hold and enforce the
>>> >>> > trademark. Though, for practicality's sake, since Bluesky PBC =
purchased
>>> >>> the mark and wants to
>>> >>> > provide protection as soon as possible, Bluesky currently =
holds and
>>> >>> enforces it.
>>> >>>
>>> >>> Has the IETF Trust (<https://trustee.ietf.org/>) been considered =
as a
>>> >>> potential long-term holder
>>> >>> of the ATPROTOCOL trademark? This seems like the natural choice =
for an
>>> >>> independent entity
>>> >>> responsible for the trademark corresponding to an IETF standard.
>>> >>
>>> >>
>>> >> I think this would be a good idea.  Absent this, I think that we =
should
>>> >> consider renaming the
>>> >> IETF version of the protocol.
>>> >>
>>> >> -Ekr
>>> >>
>>> >> _______________________________________________
>>> >> Atp mailing list -- atp@ietf.org <mailto:atp@ietf.org>
>>> >> To unsubscribe send an email to atp-leave@ietf.org =
<mailto:atp-leave@ietf.org>
>>> >>
>>>=20
>>> --=20
>>> Wendy Seltzer
>> _______________________________________________
>> Atp mailing list -- atp@ietf.org <mailto:atp@ietf.org>
>> To unsubscribe send an email to atp-leave@ietf.org =
<mailto:atp-leave@ietf.org>
> _______________________________________________
> Atp mailing list -- atp@ietf.org
> To unsubscribe send an email to atp-leave@ietf.org


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<html aria-label=3D"message body"><head><meta http-equiv=3D"content-type" =
content=3D"text/html; charset=3Dutf-8"></head><body =
style=3D"overflow-wrap: break-word; -webkit-nbsp-mode: space; =
line-break: after-white-space;">If all other options fail, maybe it'd be =
worth setting up a lightweight AT Protocol Foundation (maybe under linux =
foundation or similar stewarding org) that holds the trademark + <a =
href=3D"http://atproto.com">atproto.com</a>&nbsp;domain?<div><br></div><di=
v>It would of course be more work, but could then be governed by some =
process, similar to PLC's new entity (with the difference that this =
could just be a US 501(c)-something).<br><div><br></div><div>=E2=80=94 =
Emelia<br id=3D"lineBreakAtBeginningOfMessage"><div><br><blockquote =
type=3D"cite"><div>On 17 Jul 2026, at 18:09, Bryan Newbold =
&lt;bryan=3D40blueskyweb.xyz@dmarc.ietf.org&gt; wrote:</div><br =
class=3D"Apple-interchange-newline"><div><div dir=3D"ltr"><div>I would =
also be in favor of IPMC ownership of the trademark if it is an option. =
Happy to talk to folks about this in Vienna next week (I arrive Tuesday =
late).</div><div><br></div><div>--bryan</div></div><br><div =
class=3D"gmail_quote gmail_quote_container"><div dir=3D"ltr" =
class=3D"gmail_attr">On Fri, Jul 17, 2026 at 7:28=E2=80=AFAM Daniel =
Holmgren &lt;daniel=3D<a =
href=3D"mailto:40blueskyweb.xyz@dmarc.ietf.org">40blueskyweb.xyz@dmarc.iet=
f.org</a>&gt; wrote:<br></div><blockquote class=3D"gmail_quote" =
style=3D"margin:0px 0px 0px 0.8ex;border-left:1px solid =
rgb(204,204,204);padding-left:1ex"><div dir=3D"ltr">Ah thanks for =
chiming in Wendy!<div><br></div><div>I expect it's a bit early to get =
into details. But it's reassuring to hear that this might be in the =
class of things that the IPMC can help with. Is there any prior art for =
protocol trademarks that are held by the IPMC?</div></div><br><div =
class=3D"gmail_quote"><div dir=3D"ltr" class=3D"gmail_attr">On Fri, Jul =
17, 2026 at 4:06=E2=80=AFPM Wendy Seltzer &lt;<a =
href=3D"mailto:wendy@seltzer.org" =
target=3D"_blank">wendy@seltzer.org</a>&gt; wrote:<br></div><blockquote =
class=3D"gmail_quote" style=3D"margin:0px 0px 0px 0.8ex;border-left:1px =
solid rgb(204,204,204);padding-left:1ex">As an IPMC director, I'm happy =
to take questions about the IETF Trust (now IETF Intellectual Property =
Management Corporation &lt;<a href=3D"https://www.ietf-ipm.org/about/" =
rel=3D"noreferrer" =
target=3D"_blank">https://www.ietf-ipm.org/about/</a>&gt;). <br>
<br>
I imagine the board would want to discuss at what stage of standards =
development it could be appropriate to accept trademarks, since our core =
purpose is to support the Internet standards process. (More than =
copyrights, trademarks incur some maintenance obligations, so it's not =
as simple to say we'll take anything.)<br>
<br>
--Wendy<br>
<br>
On July 17, 2026 6:17:58 AM PDT, Daniel Holmgren &lt;daniel=3D<a =
href=3D"mailto:40blueskyweb.xyz@dmarc.ietf.org" =
target=3D"_blank">40blueskyweb.xyz@dmarc.ietf.org</a>&gt; wrote:<br>
&gt;That would be ideal in my opinion. Though my understanding is that =
that<br>
&gt;isn't the intended purpose of the IETF Trust. It's more for =
IETF-specific<br>
&gt;marks (like "IETF" for instance) than marks for the protocols =
themselves.<br>
&gt;I'll poke around and try to get a clearer answer.<br>
&gt;<br>
&gt;On Fri, Jul 17, 2026 at 3:13=E2=80=AFPM Eric Rescorla &lt;<a =
href=3D"mailto:ekr@rtfm.com" target=3D"_blank">ekr@rtfm.com</a>&gt; =
wrote:<br>
&gt;<br>
&gt;&gt;<br>
&gt;&gt;<br>
&gt;&gt; On Fri, Jul 17, 2026 at 6:09=E2=80=AFAM Maxine S. Fritz =
&lt;max=3D2Bietf=3D<br>
&gt;&gt; <a href=3D"mailto:40mfzx.net@dmarc.ietf.org" =
target=3D"_blank">40mfzx.net@dmarc.ietf.org</a>&gt; wrote:<br>
&gt;&gt;<br>
&gt;&gt;&gt; Daniel Holmgren &lt;<a href=3D"mailto:daniel@blueskyweb.xyz" =
target=3D"_blank">daniel@blueskyweb.xyz</a>&gt; wrote on 2026-07-17 =
08:02:02<br>
&gt;&gt;&gt; -0500:<br>
&gt;&gt;&gt; &gt; Bluesky is also interested in having another entity =
(other than<br>
&gt;&gt;&gt; Bluesky) hold and enforce the<br>
&gt;&gt;&gt; &gt; trademark. Though, for practicality's sake, since =
Bluesky PBC purchased<br>
&gt;&gt;&gt; the mark and wants to<br>
&gt;&gt;&gt; &gt; provide protection as soon as possible, Bluesky =
currently holds and<br>
&gt;&gt;&gt; enforces it.<br>
&gt;&gt;&gt;<br>
&gt;&gt;&gt; Has the IETF Trust (&lt;<a href=3D"https://trustee.ietf.org/"=
 rel=3D"noreferrer" target=3D"_blank">https://trustee.ietf.org/</a>&gt;) =
been considered as a<br>
&gt;&gt;&gt; potential long-term holder<br>
&gt;&gt;&gt; of the ATPROTOCOL trademark? This seems like the natural =
choice for an<br>
&gt;&gt;&gt; independent entity<br>
&gt;&gt;&gt; responsible for the trademark corresponding to an IETF =
standard.<br>
&gt;&gt;<br>
&gt;&gt;<br>
&gt;&gt; I think this would be a good idea.&nbsp; Absent this, I think =
that we should<br>
&gt;&gt; consider renaming the<br>
&gt;&gt; IETF version of the protocol.<br>
&gt;&gt;<br>
&gt;&gt; -Ekr<br>
&gt;&gt;<br>
&gt;&gt; _______________________________________________<br>
&gt;&gt; Atp mailing list -- <a href=3D"mailto:atp@ietf.org" =
target=3D"_blank">atp@ietf.org</a><br>
&gt;&gt; To unsubscribe send an email to <a =
href=3D"mailto:atp-leave@ietf.org" =
target=3D"_blank">atp-leave@ietf.org</a><br>
&gt;&gt;<br>
<br>
-- <br>
Wendy Seltzer<br>
</blockquote></div>
_______________________________________________<br>
Atp mailing list -- <a href=3D"mailto:atp@ietf.org" =
target=3D"_blank">atp@ietf.org</a><br>
To unsubscribe send an email to <a href=3D"mailto:atp-leave@ietf.org" =
target=3D"_blank">atp-leave@ietf.org</a><br>
</blockquote></div>
_______________________________________________<br>Atp mailing list -- =
atp@ietf.org<br>To unsubscribe send an email to =
atp-leave@ietf.org<br></div></blockquote></div><br></div></div></body></ht=
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