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Re: [Bimi] BIMI/DMARC & PSL vs Tree-walk

Dave Crocker <dhc@dcrocker.net> Sat, 13 May 2023 14:50 UTC

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Date: Sat, 13 May 2023 07:50:37 -0700
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To: Ken O'Driscoll <ken@kenodriscoll.com>, "Brotman, Alex" <Alex_Brotman=40comcast.com@dmarc.ietf.org>
Cc: "BIMI (IETF)" <bimi@ietf.org>
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From: Dave Crocker <dhc@dcrocker.net>
Organization: Brandenburg InternetWorking
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Subject: Re: [Bimi] BIMI/DMARC & PSL vs Tree-walk
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On 5/13/2023 7:22 AM, Ken O'Driscoll wrote:
> I think it fundamentally matters that the 5322.From domain would have a
> "blue tick" implying it implements BIMI, and by extension DMARC with an
> enforcing policy, when in fact it may not. Isn’t that the whole raison
> d'être for BIMI?

No.  Bimi is a mechanism for creating (or ensuring) brand impressions.

DMARC, etc., are tag-alongs.

d/

-- 
Dave Crocker
Brandenburg InternetWorking
bbiw.net
mast:@dcrocker@mastodon.social

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