Re: [Bimi] Today's BoF

Richard Clayton <richard@highwayman.com> Wed, 03 April 2019 16:44 UTC

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Date: Wed, 03 Apr 2019 17:43:10 +0100
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From: Richard Clayton <richard@highwayman.com>
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Subject: Re: [Bimi] Today's BoF
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In message <CAAFsWK3UgosY42U6sa-PwhWN5myhjVGiCkkYiC_jaDZZwF_wzw@mail.gma
il.com>, Wei Chuang <weihaw=40google.com@dmarc.ietf.org> writes

>Agreed that the VMC proposal which maps onto the existing trademark
>framework including its warts.  So yes agreed that this system will allow
>for similar marks owned by different companies in different jurisdictions,
>or across different lines of business.  

this uniqueness only within specific areas of commerce is a key aspect
of the trademark system

>Presumably its one that users live
>with and presumably navigate in a reasonable fashion.  

yes ... purchasers can generally tell that this box contains widgets and
that box (containing green floosits) is not from the same company
despite the trademark being the same. So the "overloading" of the marks
works moderately well in the real world (and when moderation is absent
keeps lawyers in work)

however emails inherently look the same as each other ...

>Consequently there's
>a set of recommendations in the VMC security perspective draft section 2.5
>and 2.7 particularly about the display and non-display of logos:
>https://tools.ietf.org/html/draft-chuang-ietf-bimi-security-perspectives-
>00#section-2.5

2.5 says that jurisdiction should be done at the granularity of a nation
state but the example in 1.1.2.1 draws attention to difficulties arising
at at the state level ...

... and US trademarks do indeed operate at the state level:

https://www.uspto.gov/trademarks-getting-started/process-overview/state-
trademark-information-links

this does not seem very consistent ... and as you fix this, please
provide the semantics by which code can compare GPS coordinates with
"US" or "VA,US" or "UK" or "RO" or even "EU".

I suspect that political correctness means that residents of certain
parts of the Middle East will not get any BIMI provided logos at all!

- -- 
richard                                                   Richard Clayton

Those who would give up essential Liberty, to purchase a little temporary 
Safety, deserve neither Liberty nor Safety. Benjamin Franklin 11 Nov 1755

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