Re: [Internet Policy] Coca Cola applies to protect Twitter Hastags.

Carsten Schiefner <carsten@schiefner.de> Fri, 09 January 2015 13:47 UTC

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Date: Fri, 09 Jan 2015 14:47:11 +0100
From: Carsten Schiefner <carsten@schiefner.de>
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To: Robin Wilton <wilton@isoc.org>
Subject: Re: [Internet Policy] Coca Cola applies to protect Twitter Hastags.
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Hi Robin,

On 09.01.2015 14:04, Robin Wilton wrote:
> I just hope it doesn’t backfire on them. Social media has a way of 
> subverting heavy-handed corporate initiatives.
> 
> In particular, the hashtag “#smilewithacoke” seems to me to be 
> dangerously close to something much ruder, in English.
> 
> It would be terrible if social media folks used that to make this 
> trademark grab look ridiculous.

are you planting ideas into people's minds? ;->

Best,

	-C.