Fwd: Re[2]: [Internet Policy] Coca Cola applies to protect Twitter Hastags.

mohammed serrhini <serrhini@mail.ru> Fri, 09 January 2015 14:18 UTC

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I agree, yes hashtag “#smilewithacoke” seems is very dangerous specially for teenagers the favorite peoples for cocacola, but I add that behind all coca cola decision, they are too big big marketing and image consulting cabinets and big money.
serrhini mohammed

Fri, 9 Jan 2015 13:04:56 +0000 от Robin Wilton <wilton@isoc.org>rg>:
>I just hope it doesn’t backfire on them. Social media has a way of subverting heavy-handed corporate initiatives. 
>
>In particular, the hashtag “#smilewithacoke” seems to me to be dangerously close to something much ruder, in English.
>
>It would be terrible if social media folks used that to make this trademark grab look ridiculous.
>
>R
>
>Robin Wilton
>Technical Outreach Director - Identity and Privacy
>Internet Society
>
>email:  wilton@isoc.org
>Phone:  +44 705 005 2931
>Twitter: @futureidentity
>On 9 Jan 2015, at 12:26, mohammed serrhini < serrhini@mail.ru > wrote:
>>I tell you that   it is a pure   marketing   operation   that aims to   create the   event   that everyone   will be talking   about the   cocacola   brand, I 'm   a guy who   know well   cocacola   environment   I worked at   cocacola   bottler.   the success of   cocacola   is based on   Patent   Trademark , from it secret formula to Twitter hashtags
>>the success of   cocacola   is due to   the visibility of his   logos   everywhere   look   when you walk into   town   around world;    imposible   not to see   the Cocacola   logo in   every 100   meters.   so   these hashtags  ' #cokecanpics '  And ' #smilewithacoke   will surely enhance the web visibility.
>>
>>Mohammed Serrhini
>>
>>Thu, 8 Jan 2015 04:19:24 +0500 от Fouad Bajwa < fouadbajwa@gmail.com >:
>>>Sounds like Thomas Piketty's economic theory. Some have too much of
>>>the world's wealth so they may go ahead and waste it over the silliest
>>>of many things out there online instead of doing what matters, but
>>>what matters to them are profits and wasting money over sillier things
>>>in life ;)
>>>
>>>On Thu, Jan 8, 2015 at 3:12 AM, "Carlos Raúl G." < crg@isoc-cr.org > wrote:
>>>> +1 George
>>>> ;)
>>>>
>>>> Carlos Raúl Gutiérrez
>>>>  +506 8837 7176 ( New Number)
>>>> Enviado desde mi iPhone
>>>>
>>>>> El ene 7, 2015, a las 1:00 PM, George Sadowsky < george.sadowsky@gmail.com > escribió:
>>>>>
>>>>> If we do, I recommend the acronym TRASH.
>>>>>
>>>>>> On Jan 7, 2015, at 8:02 AM, Carlos Raul Gutierrez < crg@isoc-cr.org > wrote:
>>>>>>
>>>>>> Do we now need a Twitter Corporation for Assigned Hashtags?????
>>>>>> Carlos Raúl Gutiérrez
>>>>>> ISOC Costa Rica Chapter
>>>>>> skype carlos.raulg
>>>>>>  +506 8837 7176 ( New Phone number!!!!)
>>>>>> ________
>>>>>> Apartado 1571-1000
>>>>>> COSTA RICA
>>>>>>
>>>>>>
>>>>>> 2015-01-07 7:15 GMT-06:00 Sivasubramanian M < isolatedn@gmail.com >:
>>>>>>>
>>>>>>> Drinks maker Coca-Cola has filed two trademark applications covering Twitter
>>>>>>> hashtags. Documents filed at the US Patent and Trademark Office in December
>>>>>>> show that the multinational company has applied to trademark ‘#cokecanpics’
>>>>>>> and ‘#smilewithacoke’. It is not clear how the hashtags will be used across
>>>>>>> Coca-Cola’s various Twitter accounts, but the drinks brand has been known to
>>>>>>> encourage interaction with its more than two million followers. The company
>>>>>>> uses the #cokejourney slogan on Twitter to promote personal development
>>>>>>> among Coca-Cola fans.
>>>>>>>
>>>>>>>
>>>>>>>   http://www.trademarksandbrandsonline.com/news/coca-cola-applies-to-trademark-hashtag-slogans-4231?utm_source=World+IP+Review&utm_campaign=7ee08f8856-TBO_Digital_Newsletter_07_01_2015&utm_medium=email&utm_term=0_d76dcadc01-7ee08f8856-27046057
>>>>>>>
>>>>>>>
>>>>>>>
>>>>>>> Sivasubramanian M
>>>>>>>
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>>>
>>>
>>>
>>>--  
>>>Regards.
>>>--------------------------
>>>Fouad Bajwa
>>>ICT4D and Internet Governance Advisor
>>>My Blog: Internet's Governance:   http://internetsgovernance.blogspot.com/
>>>Follow my Tweets:   http://twitter.com/fouadbajwa
>>>_______________________________________________
>>>To manage your ISOC subscriptions or unsubscribe,
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>>
>>С уважением,
>>mohammed serrhini
>>serrhini@mail.ru
>>_______________________________________________
>>To manage your ISOC subscriptions or unsubscribe,
>>please log into the ISOC Member Portal:
>>https://portal.isoc.org/
>>Then choose Interests & Subscriptions from the My Account menu.


С уважением,
mohammed serrhini
serrhini@mail.ru

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С уважением,
mohammed serrhini
serrhini@mail.ru