Fwd: Re[2]: [Internet Policy] Coca Cola applies to protect Twitter Hastags.
mohammed serrhini <serrhini@mail.ru> Fri, 09 January 2015 14:18 UTC
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From: mohammed serrhini <serrhini@mail.ru>
To: Robin Wilton <wilton@isoc.org>, internetpolicy <internetpolicy@elists.isoc.org>, "ietf@ietf.org" <ietf@ietf.org>
Subject: Fwd: Re[2]: [Internet Policy] Coca Cola applies to protect Twitter Hastags.
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I agree, yes hashtag “#smilewithacoke” seems is very dangerous specially for teenagers the favorite peoples for cocacola, but I add that behind all coca cola decision, they are too big big marketing and image consulting cabinets and big money. serrhini mohammed Fri, 9 Jan 2015 13:04:56 +0000 от Robin Wilton <wilton@isoc.org>: >I just hope it doesn’t backfire on them. Social media has a way of subverting heavy-handed corporate initiatives. > >In particular, the hashtag “#smilewithacoke” seems to me to be dangerously close to something much ruder, in English. > >It would be terrible if social media folks used that to make this trademark grab look ridiculous. > >R > >Robin Wilton >Technical Outreach Director - Identity and Privacy >Internet Society > >email: wilton@isoc.org >Phone: +44 705 005 2931 >Twitter: @futureidentity >On 9 Jan 2015, at 12:26, mohammed serrhini < serrhini@mail.ru > wrote: >>I tell you that it is a pure marketing operation that aims to create the event that everyone will be talking about the cocacola brand, I 'm a guy who know well cocacola environment I worked at cocacola bottler. the success of cocacola is based on Patent Trademark , from it secret formula to Twitter hashtags >>the success of cocacola is due to the visibility of his logos everywhere look when you walk into town around world; imposible not to see the Cocacola logo in every 100 meters. so these hashtags ' #cokecanpics ' And ' #smilewithacoke will surely enhance the web visibility. >> >>Mohammed Serrhini >> >>Thu, 8 Jan 2015 04:19:24 +0500 от Fouad Bajwa < fouadbajwa@gmail.com >: >>>Sounds like Thomas Piketty's economic theory. Some have too much of >>>the world's wealth so they may go ahead and waste it over the silliest >>>of many things out there online instead of doing what matters, but >>>what matters to them are profits and wasting money over sillier things >>>in life ;) >>> >>>On Thu, Jan 8, 2015 at 3:12 AM, "Carlos Raúl G." < crg@isoc-cr.org > wrote: >>>> +1 George >>>> ;) >>>> >>>> Carlos Raúl Gutiérrez >>>> +506 8837 7176 ( New Number) >>>> Enviado desde mi iPhone >>>> >>>>> El ene 7, 2015, a las 1:00 PM, George Sadowsky < george.sadowsky@gmail.com > escribió: >>>>> >>>>> If we do, I recommend the acronym TRASH. >>>>> >>>>>> On Jan 7, 2015, at 8:02 AM, Carlos Raul Gutierrez < crg@isoc-cr.org > wrote: >>>>>> >>>>>> Do we now need a Twitter Corporation for Assigned Hashtags????? >>>>>> Carlos Raúl Gutiérrez >>>>>> ISOC Costa Rica Chapter >>>>>> skype carlos.raulg >>>>>> +506 8837 7176 ( New Phone number!!!!) >>>>>> ________ >>>>>> Apartado 1571-1000 >>>>>> COSTA RICA >>>>>> >>>>>> >>>>>> 2015-01-07 7:15 GMT-06:00 Sivasubramanian M < isolatedn@gmail.com >: >>>>>>> >>>>>>> Drinks maker Coca-Cola has filed two trademark applications covering Twitter >>>>>>> hashtags. Documents filed at the US Patent and Trademark Office in December >>>>>>> show that the multinational company has applied to trademark ‘#cokecanpics’ >>>>>>> and ‘#smilewithacoke’. It is not clear how the hashtags will be used across >>>>>>> Coca-Cola’s various Twitter accounts, but the drinks brand has been known to >>>>>>> encourage interaction with its more than two million followers. The company >>>>>>> uses the #cokejourney slogan on Twitter to promote personal development >>>>>>> among Coca-Cola fans. >>>>>>> >>>>>>> >>>>>>> http://www.trademarksandbrandsonline.com/news/coca-cola-applies-to-trademark-hashtag-slogans-4231?utm_source=World+IP+Review&utm_campaign=7ee08f8856-TBO_Digital_Newsletter_07_01_2015&utm_medium=email&utm_term=0_d76dcadc01-7ee08f8856-27046057 >>>>>>> >>>>>>> >>>>>>> >>>>>>> Sivasubramanian M >>>>>>> >>>>>>> _______________________________________________ >>>>>>> To manage your ISOC subscriptions or unsubscribe, >>>>>>> please log into the ISOC Member Portal: >>>>>>> https://portal.isoc.org/ >>>>>>> Then choose Interests & Subscriptions from the My Account menu. >>>>>> _______________________________________________ >>>>>> To manage your ISOC subscriptions or unsubscribe, >>>>>> please log into the ISOC Member Portal: >>>>>> https://portal.isoc.org/ >>>>>> Then choose Interests & Subscriptions from the My Account menu. >>>>> >>>> _______________________________________________ >>>> To manage your ISOC subscriptions or unsubscribe, >>>> please log into the ISOC Member Portal: >>>> https://portal.isoc.org/ >>>> Then choose Interests & Subscriptions from the My Account menu. >>> >>> >>> >>>-- >>>Regards. >>>-------------------------- >>>Fouad Bajwa >>>ICT4D and Internet Governance Advisor >>>My Blog: Internet's Governance: http://internetsgovernance.blogspot.com/ >>>Follow my Tweets: http://twitter.com/fouadbajwa >>>_______________________________________________ >>>To manage your ISOC subscriptions or unsubscribe, >>>please log into the ISOC Member Portal: >>>https://portal.isoc.org/ >>>Then choose Interests & Subscriptions from the My Account menu. >> >>С уважением, >>mohammed serrhini >>serrhini@mail.ru >>_______________________________________________ >>To manage your ISOC subscriptions or unsubscribe, >>please log into the ISOC Member Portal: >>https://portal.isoc.org/ >>Then choose Interests & Subscriptions from the My Account menu. С уважением, mohammed serrhini serrhini@mail.ru ---------------------------------------------------------------------- С уважением, mohammed serrhini serrhini@mail.ru
- Re[2]: [Internet Policy] Coca Cola applies to pro… mohammed serrhini
- Fwd: Re[2]: [Internet Policy] Coca Cola applies t… mohammed serrhini
- Re: [Internet Policy] Fwd: Re[2]: Coca Cola appli… Alejandro Pisanty
- Re: [Internet Policy] Coca Cola applies to protec… Carsten Schiefner
- Re: [Internet Policy] Coca Cola applies to protec… Robin Wilton
- Re: [Internet Policy] Coca Cola applies to protec… Robin Wilton
- Re: Re[2]: [Internet Policy] Coca Cola applies to… JORDI PALET MARTINEZ
- Re: Re[2]: [Internet Policy] Coca Cola applies to… Randy Bush
- RE: [Internet Policy] Fwd: Re[2]: Coca Cola appli… Larry Masinter
- Re: [Internet Policy] Fwd: Re[2]: Coca Cola appli… Christian de Larrinaga