Re: [Internet Policy] Fwd: Re[2]: Coca Cola applies to protect Twitter Hastags.

Alejandro Pisanty <apisanty@gmail.com> Fri, 09 January 2015 14:30 UTC

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From: Alejandro Pisanty <apisanty@gmail.com>
Date: Fri, 9 Jan 2015 08:30:31 -0600
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Subject: Re: [Internet Policy] Fwd: Re[2]: Coca Cola applies to protect Twitter Hastags.
To: mohammed serrhini <serrhini@mail.ru>
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Cc: Robin Wilton <wilton@isoc.org>, internetpolicy <internetpolicy@elists.isoc.org>, "ietf@ietf.org" <ietf@ietf.org>
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Hi,

I'd say let them try, under the principle of never interfering with the
enemy when they are in the process of making a very bad decision.

Alejandro Pisanty

On Fri, Jan 9, 2015 at 8:18 AM, mohammed serrhini <serrhini@mail.ru> wrote:

>
> I agree, yes hashtag “#smilewithacoke” seems is very dangerous specially
> for teenagers the favorite peoples for cocacola, but I add that behind all
> coca cola decision, they are too big big marketing and image consulting
> cabinets and big money.
> serrhini mohammed
>
> Fri, 9 Jan 2015 13:04:56 +0000 от Robin Wilton <wilton@isoc.org>rg>:
>
>   I just hope it doesn’t backfire on them. Social media has a way of
> subverting heavy-handed corporate initiatives.
>
> In particular, the hashtag “#smilewithacoke” seems to me to be dangerously
> close to something much ruder, in English.
>
> It would be terrible if social media folks used that to make this
> trademark grab look ridiculous.
>
> R
>
> Robin Wilton
> Technical Outreach Director - Identity and Privacy
> Internet Society
>
> email: wilton@isoc.org
> <//e.mail.ru/compose/?mailto=mailto%3awilton@isoc.org>
> Phone: +44 705 005 2931
> Twitter: @futureidentity
>
> On 9 Jan 2015, at 12:26, mohammed serrhini <serrhini@mail.ru
> <//e.mail.ru/compose/?mailto=mailto%3aserrhini@mail.ru>> wrote:
>
> I tell you that it is a pure marketing operation that aims to create the
> event that everyone will be talking about the cocacola brand, I'm a guy
> who know well cocacola environment I worked at cocacola bottler. the
> success of cocacola is based on Patent Trademark , from it secret formula
> to Twitter hashtags
> the success of cocacola is due to the visibility of his logos everywhere
> look when you walk into town around world;  imposible not to see the
> Cocacola logo in every 100 meters. so these hashtags '#cokecanpics' And '
> #smilewithacoke will surely enhance the web visibility.
>
> Mohammed Serrhini
>
> Thu, 8 Jan 2015 04:19:24 +0500 от Fouad Bajwa <fouadbajwa@gmail.com
> <//e.mail.ru/compose/?mailto=mailto%3afouadbajwa@gmail.com>>m>>:
>
> Sounds like Thomas Piketty's economic theory. Some have too much of
> the world's wealth so they may go ahead and waste it over the silliest
> of many things out there online instead of doing what matters, but
> what matters to them are profits and wasting money over sillier things
> in life ;)
>
> On Thu, Jan 8, 2015 at 3:12 AM, "Carlos Raúl G." <crg@isoc-cr.org> wrote:
> > +1 George
> > ;)
> >
> > Carlos Raúl Gutiérrez
> > +506 8837 7176 (New Number)
> > Enviado desde mi iPhone
> >
> >> El ene 7, 2015, a las 1:00 PM, George Sadowsky <
> george.sadowsky@gmail.com> escribió:
> >>
> >> If we do, I recommend the acronym TRASH.
> >>
> >>> On Jan 7, 2015, at 8:02 AM, Carlos Raul Gutierrez <crg@isoc-cr.org>
> wrote:
> >>>
> >>> Do we now need a Twitter Corporation for Assigned Hashtags?????
> >>> Carlos Raúl Gutiérrez
> >>> ISOC Costa Rica Chapter
> >>> skype carlos.raulg
> >>> +506 8837 7176 (New Phone number!!!!)
> >>> ________
> >>> Apartado 1571-1000
> >>> COSTA RICA
> >>>
> >>>
> >>> 2015-01-07 7:15 GMT-06:00 Sivasubramanian M <isolatedn@gmail.com>om>:
> >>>>
> >>>> Drinks maker Coca-Cola has filed two trademark applications covering
> Twitter
> >>>> hashtags. Documents filed at the US Patent and Trademark Office in
> December
> >>>> show that the multinational company has applied to trademark
> ‘#cokecanpics’
> >>>> and ‘#smilewithacoke’. It is not clear how the hashtags will be used
> across
> >>>> Coca-Cola’s various Twitter accounts, but the drinks brand has been
> known to
> >>>> encourage interaction with its more than two million followers. The
> company
> >>>> uses the #cokejourney slogan on Twitter to promote personal
> development
> >>>> among Coca-Cola fans.
> >>>>
> >>>>
> >>>>
> http://www.trademarksandbrandsonline.com/news/coca-cola-applies-to-trademark-hashtag-slogans-4231?utm_source=World+IP+Review&utm_campaign=7ee08f8856-TBO_Digital_Newsletter_07_01_2015&utm_medium=email&utm_term=0_d76dcadc01-7ee08f8856-27046057
> >>>>
> >>>>
> >>>>
> >>>> Sivasubramanian M
> >>>>
> >>>> _______________________________________________
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> >>
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>
>
> --
> Regards.
> --------------------------
> Fouad Bajwa
> ICT4D and Internet Governance Advisor
> My Blog: Internet's Governance: http://internetsgovernance.blogspot.com/
> Follow my Tweets: http://twitter.com/fouadbajwa
> _______________________________________________
> To manage your ISOC subscriptions or unsubscribe,
> please log into the ISOC Member Portal:
> https://portal.isoc.org/
> Then choose Interests & Subscriptions from the My Account menu.
>
>
>
> С уважением,
> mohammed serrhini
> serrhini@mail.ru <//e.mail.ru/compose/?mailto=mailto%3aserrhini@mail.ru>
> _______________________________________________
> To manage your ISOC subscriptions or unsubscribe,
> please log into the ISOC Member Portal:
> https://portal.isoc.org/
> Then choose Interests & Subscriptions from the My Account menu.
>
>
>
>
> С уважением,
> mohammed serrhini
> serrhini@mail.ru
>
> ------------------------------
>
> С уважением,
> mohammed serrhini
> serrhini@mail.ru
>
> _______________________________________________
> To manage your ISOC subscriptions or unsubscribe,
> please log into the ISOC Member Portal:
> https://portal.isoc.org/
> Then choose Interests & Subscriptions from the My Account menu.
>



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