Re: [Internet Policy] Fwd: Re[2]: Coca Cola applies to protect Twitter Hastags.
Alejandro Pisanty <apisanty@gmail.com> Fri, 09 January 2015 14:30 UTC
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From: Alejandro Pisanty <apisanty@gmail.com>
Date: Fri, 09 Jan 2015 08:30:31 -0600
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Subject: Re: [Internet Policy] Fwd: Re[2]: Coca Cola applies to protect Twitter Hastags.
To: mohammed serrhini <serrhini@mail.ru>
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Cc: Robin Wilton <wilton@isoc.org>, internetpolicy <internetpolicy@elists.isoc.org>, "ietf@ietf.org" <ietf@ietf.org>
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Hi, I'd say let them try, under the principle of never interfering with the enemy when they are in the process of making a very bad decision. Alejandro Pisanty On Fri, Jan 9, 2015 at 8:18 AM, mohammed serrhini <serrhini@mail.ru> wrote: > > I agree, yes hashtag “#smilewithacoke” seems is very dangerous specially > for teenagers the favorite peoples for cocacola, but I add that behind all > coca cola decision, they are too big big marketing and image consulting > cabinets and big money. > serrhini mohammed > > Fri, 9 Jan 2015 13:04:56 +0000 от Robin Wilton <wilton@isoc.org>: > > I just hope it doesn’t backfire on them. Social media has a way of > subverting heavy-handed corporate initiatives. > > In particular, the hashtag “#smilewithacoke” seems to me to be dangerously > close to something much ruder, in English. > > It would be terrible if social media folks used that to make this > trademark grab look ridiculous. > > R > > Robin Wilton > Technical Outreach Director - Identity and Privacy > Internet Society > > email: wilton@isoc.org > <//e.mail.ru/compose/?mailto=mailto%3awilton@isoc.org> > Phone: +44 705 005 2931 > Twitter: @futureidentity > > On 9 Jan 2015, at 12:26, mohammed serrhini <serrhini@mail.ru > <//e.mail.ru/compose/?mailto=mailto%3aserrhini@mail.ru>> wrote: > > I tell you that it is a pure marketing operation that aims to create the > event that everyone will be talking about the cocacola brand, I'm a guy > who know well cocacola environment I worked at cocacola bottler. the > success of cocacola is based on Patent Trademark , from it secret formula > to Twitter hashtags > the success of cocacola is due to the visibility of his logos everywhere > look when you walk into town around world; imposible not to see the > Cocacola logo in every 100 meters. so these hashtags '#cokecanpics' And ' > #smilewithacoke will surely enhance the web visibility. > > Mohammed Serrhini > > Thu, 8 Jan 2015 04:19:24 +0500 от Fouad Bajwa <fouadbajwa@gmail.com > <//e.mail.ru/compose/?mailto=mailto%3afouadbajwa@gmail.com>>: > > Sounds like Thomas Piketty's economic theory. Some have too much of > the world's wealth so they may go ahead and waste it over the silliest > of many things out there online instead of doing what matters, but > what matters to them are profits and wasting money over sillier things > in life ;) > > On Thu, Jan 8, 2015 at 3:12 AM, "Carlos Raúl G." <crg@isoc-cr.org> wrote: > > +1 George > > ;) > > > > Carlos Raúl Gutiérrez > > +506 8837 7176 (New Number) > > Enviado desde mi iPhone > > > >> El ene 7, 2015, a las 1:00 PM, George Sadowsky < > george.sadowsky@gmail.com> escribió: > >> > >> If we do, I recommend the acronym TRASH. > >> > >>> On Jan 7, 2015, at 8:02 AM, Carlos Raul Gutierrez <crg@isoc-cr.org> > wrote: > >>> > >>> Do we now need a Twitter Corporation for Assigned Hashtags????? > >>> Carlos Raúl Gutiérrez > >>> ISOC Costa Rica Chapter > >>> skype carlos.raulg > >>> +506 8837 7176 (New Phone number!!!!) > >>> ________ > >>> Apartado 1571-1000 > >>> COSTA RICA > >>> > >>> > >>> 2015-01-07 7:15 GMT-06:00 Sivasubramanian M <isolatedn@gmail.com>: > >>>> > >>>> Drinks maker Coca-Cola has filed two trademark applications covering > Twitter > >>>> hashtags. Documents filed at the US Patent and Trademark Office in > December > >>>> show that the multinational company has applied to trademark > ‘#cokecanpics’ > >>>> and ‘#smilewithacoke’. It is not clear how the hashtags will be used > across > >>>> Coca-Cola’s various Twitter accounts, but the drinks brand has been > known to > >>>> encourage interaction with its more than two million followers. The > company > >>>> uses the #cokejourney slogan on Twitter to promote personal > development > >>>> among Coca-Cola fans. > >>>> > >>>> > >>>> > http://www.trademarksandbrandsonline.com/news/coca-cola-applies-to-trademark-hashtag-slogans-4231?utm_source=World+IP+Review&utm_campaign=7ee08f8856-TBO_Digital_Newsletter_07_01_2015&utm_medium=email&utm_term=0_d76dcadc01-7ee08f8856-27046057 > >>>> > >>>> > >>>> > >>>> Sivasubramanian M > >>>> > >>>> _______________________________________________ > >>>> To manage your ISOC subscriptions or unsubscribe, > >>>> please log into the ISOC Member Portal: > >>>> https://portal.isoc.org/ > >>>> Then choose Interests & Subscriptions from the My Account menu. > >>> _______________________________________________ > >>> To manage your ISOC subscriptions or unsubscribe, > >>> please log into the ISOC Member Portal: > >>> https://portal.isoc.org/ > >>> Then choose Interests & Subscriptions from the My Account menu. > >> > > _______________________________________________ > > To manage your ISOC subscriptions or unsubscribe, > > please log into the ISOC Member Portal: > > https://portal.isoc.org/ > > Then choose Interests & Subscriptions from the My Account menu. > > > > -- > Regards. > -------------------------- > Fouad Bajwa > ICT4D and Internet Governance Advisor > My Blog: Internet's Governance: http://internetsgovernance.blogspot.com/ > Follow my Tweets: http://twitter.com/fouadbajwa > _______________________________________________ > To manage your ISOC subscriptions or unsubscribe, > please log into the ISOC Member Portal: > https://portal.isoc.org/ > Then choose Interests & Subscriptions from the My Account menu. > > > > С уважением, > mohammed serrhini > serrhini@mail.ru <//e.mail.ru/compose/?mailto=mailto%3aserrhini@mail.ru> > _______________________________________________ > To manage your ISOC subscriptions or unsubscribe, > please log into the ISOC Member Portal: > https://portal.isoc.org/ > Then choose Interests & Subscriptions from the My Account menu. > > > > > С уважением, > mohammed serrhini > serrhini@mail.ru > > ------------------------------ > > С уважением, > mohammed serrhini > serrhini@mail.ru > > _______________________________________________ > To manage your ISOC subscriptions or unsubscribe, > please log into the ISOC Member Portal: > https://portal.isoc.org/ > Then choose Interests & Subscriptions from the My Account menu. > -- - - - - - - - - - - - - - - - - - - - - - - - - - - - Dr. Alejandro Pisanty Facultad de Química UNAM Av. Universidad 3000, 04510 Mexico DF Mexico +52-1-5541444475 FROM ABROAD +525541444475 DESDE MÉXICO SMS +525541444475 Blog: http://pisanty.blogspot.com LinkedIn: http://www.linkedin.com/in/pisanty Unete al grupo UNAM en LinkedIn, http://www.linkedin.com/e/gis/22285/4A106C0C8614 Twitter: http://twitter.com/apisanty ---->> Unete a ISOC Mexico, http://www.isoc.org . . . . . . . . . . . . . . . .
- Re[2]: [Internet Policy] Coca Cola applies to pro… mohammed serrhini
- Fwd: Re[2]: [Internet Policy] Coca Cola applies t… mohammed serrhini
- Re: [Internet Policy] Fwd: Re[2]: Coca Cola appli… Alejandro Pisanty
- Re: [Internet Policy] Coca Cola applies to protec… Carsten Schiefner
- Re: [Internet Policy] Coca Cola applies to protec… Robin Wilton
- Re: [Internet Policy] Coca Cola applies to protec… Robin Wilton
- Re: Re[2]: [Internet Policy] Coca Cola applies to… JORDI PALET MARTINEZ
- Re: Re[2]: [Internet Policy] Coca Cola applies to… Randy Bush
- RE: [Internet Policy] Fwd: Re[2]: Coca Cola appli… Larry Masinter
- Re: [Internet Policy] Fwd: Re[2]: Coca Cola appli… Christian de Larrinaga