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Re: [Add] [EXTERNAL] Re: Browser Administrative Authority

"Livingood, Jason" <Jason_Livingood@comcast.com> Wed, 29 May 2019 16:25 UTC

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From: "Livingood, Jason" <Jason_Livingood@comcast.com>
To: Paul Wouters <paul@nohats.ca>, Christian Huitema <huitema@huitema.net>
CC: "add@ietf.org" <add@ietf.org>
Thread-Topic: [Add] [EXTERNAL] Re: Browser Administrative Authority
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Date: Wed, 29 May 2019 16:24:54 +0000
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References: <182C9119-59F9-43FA-B116-4D45649B74B5@nbcuni.com> <410f4e4d-aee0-d679-b454-6576de90b21a@nomountain.net> <76EF5603-618C-4A73-A4F9-7489B73B0757@nbcuni.com> <9ad7aa89-d751-e4c6-dede-e9c22faf6d20@nomountain.net> <alpine.LRH.2.21.1905262020010.25783@bofh.nohats.ca> <3f2b3225-ad2e-75c8-0cd7-32679e20ebf7@huitema.net> <alpine.LRH.2.21.1905272242570.15000@bofh.nohats.ca>
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Subject: Re: [Add] [EXTERNAL] Re: Browser Administrative Authority
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On 5/27/19, 10:50 PM, "Add on behalf of Paul Wouters" <add-bounces@ietf.org on behalf of paul@nohats.ca> wrote:
>    I should have restrictd by last sentence a bit. I cannot determine who is
    sharing my desire for contact lenses. It could be the ad platform, google,
    facebook trackers, or anyone monitoring my DNS queries, such as my ISP.
> Arguably, I would have a better idea who is sharing that information if
    my last mile was not getting a free look at all my DNS queries, as in
    that case only a few https endpoints could know this information.

Today's dominant real-time ad auction systems don't appear to depend on DNS lookups at all. These ads all depend on HTTP-layer tracking like cookies and tracking pixels. Some good reading materials: https://instapage.com/blog/facebook-retargeting-pixel, https://blog.tryadhawk.com/google-adwords/how-google-adwords-works/, https://www.iab.com/wp-content/uploads/2015/06/IAB-Native-Advertising-Playbook2.pdf, https://www.iab.com/insights/user-generated-content-for-marketing-and-advertising-purposes/, https://www.iab.com/wp-content/uploads/2019/05/Full-Year-2018-IAB-Internet-Advertising-Revenue-Report.pdf

JL

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