RE: Last Call: <draft-adid-urn-01.txt> (Advertising Digital Identification (Ad-ID) URN Namespace Definition) to Informational RFC

Jarrett Wold <> Tue, 29 November 2016 16:59 UTC

Return-Path: <>
Received: from localhost (localhost []) by (Postfix) with ESMTP id 58413129458 for <>; Tue, 29 Nov 2016 08:59:18 -0800 (PST)
X-Virus-Scanned: amavisd-new at
X-Spam-Flag: NO
X-Spam-Score: -2.701
X-Spam-Status: No, score=-2.701 tagged_above=-999 required=5 tests=[BAYES_00=-1.9, DKIM_SIGNED=0.1, DKIM_VALID=-0.1, DKIM_VALID_AU=-0.1, RCVD_IN_DNSWL_LOW=-0.7, SPF_PASS=-0.001] autolearn=ham autolearn_force=no
Authentication-Results: (amavisd-new); dkim=pass (1024-bit key)
Received: from ([]) by localhost ( []) (amavisd-new, port 10024) with ESMTP id Mhp8rZIV0plU for <>; Tue, 29 Nov 2016 08:59:17 -0800 (PST)
Received: from ( [IPv6:2607:f8b0:400d:c0d::230]) (using TLSv1.2 with cipher ECDHE-RSA-AES128-GCM-SHA256 (128/128 bits)) (No client certificate requested) by (Postfix) with ESMTPS id CABF7129C12 for <>; Tue, 29 Nov 2016 08:59:15 -0800 (PST)
Received: by with SMTP id p16so160924113qta.0 for <>; Tue, 29 Nov 2016 08:59:15 -0800 (PST)
DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed;; s=google; h=from:references:in-reply-to:mime-version:thread-index:date :message-id:subject:to:cc; bh=g8lp8xL0UgiG0VLau0X3eLACwcBzAv8OsJ9xPcR/pY0=; b=KccXsqSlbXHwY9HCHYlGplvx2zELagr3dtXOHUjXY0+RM7sIukaeRVAr4UU0HtO7JT 2ZTzDv5fdnY0OUweHiuYAZEl+fopmp61fU+pi+DDYsncNoxr3291rWneHtWSAG/I+z/h 6JXQSVGIqVite7G68CYnQND5431uqA+OPRpP8=
X-Google-DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed;; s=20130820; h=x-gm-message-state:from:references:in-reply-to:mime-version :thread-index:date:message-id:subject:to:cc; bh=g8lp8xL0UgiG0VLau0X3eLACwcBzAv8OsJ9xPcR/pY0=; b=fWO0RrVOBl6hzSsrHqHAHptOJk1wq999m1jgcuJW7CBEdoEa909za7d3uy0DtQaCJI dINvexS5F1FEFQssaerW0wTdD8RN7JE+jw+u1hBZeVXT0wev5dU325aMqxT9J8H9OxmV YIraE9swG2qoaPSeMa8g9rqf0Ng4Kwt3aZqzcxdMig3mnb4tROIghiel2pW+NW8OyFH9 ezIz+ROWWuUCtaLKZx4T1BObcy2GGejhEdw6WLP6EGzHhULxkxZaD37FRb7K9qEuAmrZ EHxaJWrxC55xNj31dx3ySxEGULPhxVvt20LZQm9OI3lR2qPH7hheedC5o4L9KgQW1QBG ruIg==
X-Gm-Message-State: AKaTC0194MOyLpRISsc5UklqMJqrtWVMZTb4fydzXal5a92Bj2izLEXPmRoLaJBSmfIYo/90qD7v7Y0TEm5ZI+Xg
X-Received: by with SMTP id i40mr27855286qte.170.1480438754870; Tue, 29 Nov 2016 08:59:14 -0800 (PST)
From: Jarrett Wold <>
References: <>
In-Reply-To: <>
MIME-Version: 1.0
X-Mailer: Microsoft Outlook 15.0
Thread-Index: AQENX6Dvk/9TKabJQzur1u4oUtA1DaJ6BBFw
Date: Tue, 29 Nov 2016 11:59:15 -0500
Message-ID: <>
Subject: RE: Last Call: <draft-adid-urn-01.txt> (Advertising Digital Identification (Ad-ID) URN Namespace Definition) to Informational RFC
To: "Dale R. Worley" <>,
Content-Type: text/plain; charset="UTF-8"
Archived-At: <>
X-Mailman-Version: 2.1.17
Precedence: list
List-Id: IETF-Discussion <>
List-Unsubscribe: <>, <>
List-Archive: <>
List-Post: <>
List-Help: <>
List-Subscribe: <>, <>
X-List-Received-Date: Tue, 29 Nov 2016 16:59:18 -0000

Excellent comments and I agree with all.  I also made the introduction
text a bit clearer.

I will incorporate into the draft.

-----Original Message-----
From: Dale R. Worley []
Sent: Friday, November 25, 2016 12:06 PM
To: Jarrett Wold <>;
Subject: Re: Last Call: <draft-adid-urn-01.txt> (Advertising Digital
Identification (Ad-ID) URN Namespace Definition) to Informational RFC

Some editorial comments:


    This document defines the formal Uniform Resource Name (URN)
    Namespace Identifier (NID) for Ad-ID Identifiers.

It would make the abstract more informative to say 'the formal ... URN ...
NID "adid" for Ad-ID Identifiers'.


The Abstract expands on "all media platforms (over the air, on-line, over
the top, mobile, place based)" whereas the Introduction does not.
It seems to me that if the expansion is sufficiently valuable to put in
the abstract, it is valuable enough to put in the Introduction.
However, I suspect the better usage is to put the expansion in the
Introduction only, as it is not needed to make the Abstract
understandable, even to a naive reader (like me).

    Ad-ID Identifiers are unique codes for each advertising asset
    digitally, and applies that code to all media.

This sentence has grammar problems.  "digitally" is an adverb, and so must
modify "are", but that does not make sense.  Should the text be "are
unique codes for each digital advertising asset"?

Also, the subject of "applies" is unclear.  Should the text be "... and
are applied to all media"?

2. URN Namespace Definition Template

The non-terminals "alpha" and "digit" seem to be references to the
definitions in RFC 5234.  But in 5234, they are spelled "ALPHA" and
"DIGIT".  If that is intended, these must be all-caps.