Re: [Internet Policy] Coca Cola applies to protect Twitter Hastags.

Robin Wilton <wilton@isoc.org> Fri, 09 January 2015 13:49 UTC

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From: Robin Wilton <wilton@isoc.org>
To: Carsten Schiefner <carsten@schiefner.de>
Subject: Re: [Internet Policy] Coca Cola applies to protect Twitter Hastags.
Thread-Topic: [Internet Policy] Coca Cola applies to protect Twitter Hastags.
Thread-Index: AQHQKnwXxLfDOEFvN063SfqsHFioeZy0sEyAgABTFYCAADWlgIAAEsEAgAJuL4CAAAtkgIAACzaAgAABQQA=
Date: Fri, 9 Jan 2015 13:49:33 +0000
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On 9 Jan 2015, at 13:47, Carsten Schiefner <carsten@schiefner.de> wrote:

> Hi Robin,
> 
> On 09.01.2015 14:04, Robin Wilton wrote:
>> I just hope it doesn’t backfire on them. Social media has a way of 
>> subverting heavy-handed corporate initiatives.
>> 
>> In particular, the hashtag “#smilewithacoke” seems to me to be 
>> dangerously close to something much ruder, in English.
>> 
>> It would be terrible if social media folks used that to make this 
>> trademark grab look ridiculous.
> 
> are you planting ideas into people's minds? ;->

You might think that. I couldn’t possibly comment. 

;^,


> 
> Best,
> 
> 	-C.