[DNSOP] CNAME at apex - a website publisher perspective - Re: Fundamental ANAME problems

Dan York <york@isoc.org> Sun, 04 November 2018 23:02 UTC

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From: Dan York <york@isoc.org>
To: Ray Bellis <ray@bellis.me.uk>
CC: "paf@frobbit.se" <paf@frobbit.se>, "dnsop@ietf.org" <dnsop@ietf.org>
Thread-Topic: CNAME at apex - a website publisher perspective - Re: [DNSOP] Fundamental ANAME problems
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Date: Sun, 4 Nov 2018 23:02:30 +0000
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Subject: [DNSOP] CNAME at apex - a website publisher perspective - Re: Fundamental ANAME problems
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> 
> On Nov 4, 2018, at 8:02 PM, Ray Bellis <ray@bellis.me.uk>; wrote:
> 
>  A lot of the whole "CNAME at the Apex" issue arises because lots of marketing people don't want end users to have to type *or see* the www prefix.


Exactly. As many of us traveled through various airports to get to Bangkok, there were many large advertisements on walls, banners, and everywhere else. 

The people who make those ads have a limited amount of space in which to put the companies contact info. If they remove "www." and just use "example.com", they can make the font size larger and the text more visible. This is just one of the reasons people in marketing / communications teams want to drop the "www".  (A similar reason of spacing is why you almost never see anyone including "http(s)://" in advertisements.)

As someone managing a team responsible for multiple websites, and who has people asking about dropping the "www" on different sites, I tried to capture the business requirements as they relate to CDN usage in this draft I just submitted today:

--------

Name:		draft-york-dnsop-cname-at-apex-publisher-view
Revision:	00
Title:		CNAME at apex - a website publisher perspective
Document date:	2018-11-05
Group:		Individual Submission
Pages:		6
URL:            https://www.ietf.org/internet-drafts/draft-york-dnsop-cname-at-apex-publisher-view-00.txt <https://www.ietf.org/internet-drafts/draft-york-dnsop-cname-at-apex-publisher-view-00.txt>
Status:         https://datatracker.ietf.org/doc/draft-york-dnsop-cname-at-apex-publisher-view/ <https://datatracker.ietf.org/doc/draft-york-dnsop-cname-at-apex-publisher-view/>
Htmlized:       https://tools.ietf.org/html/draft-york-dnsop-cname-at-apex-publisher-view-00 <https://tools.ietf.org/html/draft-york-dnsop-cname-at-apex-publisher-view-00>
Htmlized:       https://datatracker.ietf.org/doc/html/draft-york-dnsop-cname-at-apex-publisher-view <https://datatracker.ietf.org/doc/html/draft-york-dnsop-cname-at-apex-publisher-view>

Abstract:
  There has been a large amount of discussion about the "CNAME at apex"
  issue within the DNSOP Working Group.  This draft provides the
  perspective of one publisher of multiple websites about why CNAME-
  like functionality is desirable at the apex of a domain zone.

--------

Dan

P.S. Right now we do have "internetsociety.org" redirecting to "https://www.internetsociety.org", which uses a CNAME to go out to a CDN. In our case we are okay with people seeing "www" in the address bar.  Other organizations want the www to disappear completely - and I have had that request for some of our other sites.

--
Dan York
Director, Content & Web Strategy, Internet Society
york@isoc.org   +1-802-735-1624 
Jabber: york@jabber.isoc.org  Skype: danyork   http://twitter.com/danyork

http://www.internetsociety.org/