Re: [httpstreaming] [dispatch] [conex] Q-HTTP

"GARCIA ARANDA, JOSE JAVIER (JOSE JAVIER)" <jose_javier.garcia_aranda@alcatel-lucent.com> Thu, 11 November 2010 19:51 UTC

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From: "GARCIA ARANDA, JOSE JAVIER (JOSE JAVIER)" <jose_javier.garcia_aranda@alcatel-lucent.com>
To: "dispatch@ietf.org" <dispatch@ietf.org>, httpstreaming <httpstreaming@ietf.org>, "conex@ietf.org" <conex@ietf.org>
Date: Thu, 11 Nov 2010 20:51:45 +0100
Thread-Topic: [dispatch] [conex] [httpstreaming] Q-HTTP
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Cc: Ingemar Johansson S <ingemar.s.johansson@ericsson.com>, "DIAZ VIZCAINO, LUIS MIGUEL \(LUIS MIGUEL\)" <luismi.diaz@alcatel-lucent.com>, "Mike Hammer \(hmmr\)" <hmmr@cisco.com>, Mikael Abrahamsson <swmike@swm.pp.se>
Subject: Re: [httpstreaming] [dispatch] [conex] Q-HTTP
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Let's change one-way by two-ways ISP business

User---->content provider---> ISP <----flat fee user
 
Service providers are worried about ARPU. It is decreasing becasue
the "exaflood" phenomenon. The exponential traffic can not be sustained 
by the network, with incremental increases in bandwidth.

The answer consist on focuse on "ARPContent provider" instead on ARPU. And how?

The way to do that is by means of application enablement. If network provider 
exposes their capabilities to the developers/content providers , then 
internet applications becomes enough valuated to motivate users pay for them.

These ISP capabilities can be priced to developers/content providers, increasing 
ISP revenues. Capabilities such as location, presence, billing, security, QoS....

One of the most important is QoS. If developers can not find profitable business
Models, innovation is compromised. QoS means a mix of traffic engineering + priorization + etc

Look at gaming: this industry moves around 50 Billion euros per year, thereof 35
Billion are games and the rest (15%) hardware consoles. In the value chain of
Gaming industry, the distribution layer takes around 10%. (5 billion)

Now imagine an ISP which offer "intelligent" QoS ( based on Q-HTTP) to enable virtualization of games 
(like www.onlive.com, but using the network instead locating servers at last mille)

The potential of QoS for ISP only in Gaming are: distribution + hardware console savings + antipiracy + ...

Lets make the sum. 

virtual gaming is only one of the potential business of QoS

- Jose javier